Website design for real estate agents and small teams
Our real estate website design work gives an agent a site that mirrors how the office runs: a home page, a page naming each place you serve, one page per property type handled, and a contact form on its own page. Each sentence on it is one you have read and approved.
It is meant to turn up in search under your own name and your towns, and every ad and map listing we run sends visitors to it.
The site is the post
Every sign you hang needs a post in the ground
Ads, a map listing and a review page all point somewhere. The agent website is the post they are fixed to. If the post wobbles, with pages that say too little or the same thing twice, everything hung on it wobbles as well.
So the design starts from structure, not decoration. First we write down your towns and your property types (detached houses, condos, townhomes, land, rentals, commercial space, manufactured homes, multi-unit buildings, whichever apply), and each gets a page. A reader who types real estate agent near me
arrives at the page for the right town, not a general front door.
Hosting, the website itself and your edits are part of Gold and Platinum (see pricing). Silver is search work only, so an existing website of yours stays where it is.
The pages feed other work too. Local SEO ties your map listing to the town pages, content marketing adds Strategic Content Assets for you to approve, and link building asks nearby sites to point at them.
Website design in this sense is a matter of order: which pages exist, what each one says, and who approves the wording. A well planned website design leaves the agent with a site that is easy to extend one town at a time.
Four parts of an agent website we build
- Home page
The front sign
Your name, the office, the towns and property types covered: all stated once, with the contact route near the top.
- Town pages
Town pages, each on its own
Each names the town, the property types you handle in it and where the office can be reached, and carries only statements you can document and have approved.
- Property pages
A page for every property type
Detached houses, condos, townhomes, land, rentals, commercial space: whichever you take on is written up in your own terms on its page.
- Contact page
A form with four fields
Contact basics (name, email, phone) and a typed message about the help wanted; a call time can be reserved. No login, no attachments, no client details.
The page list at a glance, and what each page needs from you
| Where on the site | Its job | Your input |
|---|---|---|
| Home | Names you, the office, your towns and your property types | The business name and office wording as you want it printed |
| A town page | The town, the property types you handle there, a route to contact | Statements you can document and want printed |
| A property type page | What you do with that kind of property, in your own terms | Your approval of each sentence |
| About or office page | A broad, calm description of the business | License and Equal Housing wording that you and your brokerage require |
| Contact | The form, plus your office phone and email if you want them shown | Which phone number and email to display |
How a site goes from list to live pages
Agree the pages and their order
We write down your towns and property types and settle which pages are posted first. A solo agent could open with the front page plus the main town; a team adds more in turn.
Draft the wording for approval
Each page arrives as text for you to read. You strike, rewrite or approve it. Nothing about licensing or Equal Housing is written by us; you supply what your state, board and brokerage require.
Build and post each page
After your yes, the wording goes live with its title, headings and a button toward the contact page. Nothing goes up earlier.
Keep editing as the business changes
On Gold and Platinum, tell us what changed and we carry out the edit. A monthly note names pages that were added or edited.
What the site leaves out on purpose
- No page claims a price, a value, a sale speed or a market condition.
- No page describes a town or a street by its residents or by how it feels.
- No listing wording appears unless you supply it and approve it.
- No client names, street addresses, offers or transaction details appear anywhere.
- Visitors meet four form fields and a call picker, nothing more.
- Your license number and brokerage name appear only as you hand them over.
- No photo or logo is posted without your say-so.
If a page needs wording we cannot place, we leave a gap and ask you.
Website myths that cost an agent attention
Passed around the officeOne home page can stand in for every town an agent covers.
What hangs on the postOne page cannot be about five towns at once. Giving each town its own page gives each one a place to be found and a route to your contact page.
Passed around the officeOnce the site is posted, the job is done.
What hangs on the postOffices add towns, drop property types and change phone lines. The site stays accurate only if it is edited along with the business.
Passed around the officeA longer form brings better inquiries.
What hangs on the postEach added field asks more of the visitor, which is why ours collects only contact basics and a message, and never client details.
Which search plans carry a website
Posted with every search plan below
- A look over your website, your Google Business Profile and what appears when your name is typed into a search bar
- Duplicate listings of your business found and reported
- Asking clients for reviews becomes a routine, and no reply is posted until you have signed off
- A one-page fact sheet that lets AI assistants repeat your business details correctly
Silver
$1,495/month
For an agent whose website already works: the search and map work, with no new site.
- 25 landing pages, written one town or property type at a time
- Strategic Content Assets, four of them every month, drafted for you to approve
Gold
$2,495/month
Double the page count of Silver, with a website that we keep tended.
- 50 landing pages shared across your towns and property types
- Strategic Content Assets, eight of them every month, drafted for you to approve
- A real estate website that we build for you, put online and edit when askedStruck from the price
Platinum
$3,495/month
The top size: the highest page count, the heaviest writing load and outreach to other sites.
- 100 landing pages sorted across every town and property type you work
- Strategic Content Assets, twelve of them every month, drafted for you to approve
- A real estate website that we build for you, put online and edit when askedStruck from the price
- Outreach to local websites that could link to you, each message approved by you first
- A running list of every page published and every listing edit made
Every figure on this page leaves out ad spend. Billing for it runs from each platform to the payment card on your ad account.
Questions about an agent website build
Can an agent keep an existing website instead?
How many town pages does an agent site get?
Who writes the license and Equal Housing wording on the site?
Does the website show listings?
Who handles hosting and later edits?
Bring the town list, we bring the page plan
Your towns and property types are the starting point, so type them into the form; a call from the CEO follows at whichever hour you select.
Which towns and property types should get a page first?
List the towns you serve, the kinds of property you take on and whether you work the sale side, the rental side or both. Leave out every client name, every street address and every detail of a transaction.
Ready to set the post in the lawn?
Book a thirty-minute window and our CEO will ring to discuss the pages, map listing work and ads that would carry your name into search.
The sign in the picture is drawn for show and says nothing about results.