Paid ads management for real estate agents
Paid ads management means our team builds, runs and reports on campaigns that show your name to searchers in your own towns, with every click opening a page you own. Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram) are the three platforms. Start on one, and add another when you are ready. You set the budget, and each platform collects it from your card.
Aimed at your lawn
Pointing ads at the towns and property types you work
A sign earns its post only when it faces the right road. Each campaign is written around one town or one property type, so the ad copy and its destination page stay in step. A search like real estate agent for rent
or commercial real estate agent
gets paired with a rental page or a commercial page, never with a catch-all home page.
Before launch we block the searches unrelated to hiring an agent: people hunting for a job at a brokerage, a license course, a salary figure or a portal to browse. Those terms are shut out from day one, while the search terms that do arrive get read by us as the campaign runs.
The big ad platforms set rules and audience limits for housing ads. You read them, because the account and every ad belong to you, and we build campaigns inside them. Ad wording speaks about you and your service, never about who should or should not live somewhere, and it carries whichever license and Equal Housing lines you and your brokerage hand us. If search pages are what you need first, real estate SEO is the sibling service.
Paid ads show your name to searchers in your own towns, so each campaign needs a page worth opening. That is why paid ads sit beside the pages in our plans, and why calls and forms are counted for every campaign. Neither paid ads nor pages come with a promised result.
Three platforms, three riders to choose from
- Google Ads
Text ads on Google searches
Ads that appear when someone searches Google in your towns, each sent to a matching page. Read more about Google Ads for agents.
- Bing Ads
Text ads on Bing searches
A separate campaign on Bing Ads (Microsoft Advertising), keeping an account and budget apart from the rest. See how Bing fits an agent.
- Meta Ads
Ads in Facebook and Instagram feeds
Meta Ads (Facebook and Instagram) campaigns built inside the housing-ad limits that Meta sets. Details sit on the Facebook and Instagram campaign write-up.
Which campaign opens on which page
| Campaign aimed at | Landing page opened | Searches shut out |
|---|---|---|
| Seller side, one town served | The town page written for sellers | Searches for brokerage jobs |
| Buyer side, condos and townhomes | The condo and townhome page | Searches for license courses |
| Rental side, one town | The rental page for that town | Searches about salary and pay |
| Commercial space in your service area | The commercial page | Searches that browse a portal instead of seeking an agent |
| Searches typing your own name | Your home page and contact page | The names of other agents you do not want shown |
Hanging the first ad rider
Choose the platform that goes first
We talk about your towns and property types, and you pick one platform to lead. The others wait their turn.
Draft the ads and the blocked searches
Our writers prepare ad wording and a keyword list, and mark the searches to keep away. Every line goes across your desk before anything runs.
Open the account and set tracking
The ad account opens under your login. Call counting and form counting go in ahead of the campaign start, with client details kept out.
Read the monthly sheet
A sheet of clicks, calls, forms and ad spend arrives each month. We suggest changes to the keyword list and the wording, and you approve them.
Items to gather ahead of a campaign launch
- The towns and property types the first campaign should name
- The page each ad should open, or a note asking us to write one
- A monthly ad budget that you set and the platform collects from your card
- The phone line or inbox that should catch the calls and forms
- Your license and Equal Housing wording as your board and brokerage require it
- A willingness to read the housing-ad rules of each platform
- A named person who approves ad wording
Client names, addresses, offers and transaction details stay out of ad copy, forms and tracking.
Three beliefs about running ads
Passed around the officeI should begin on all three platforms together.
What hangs on the postEach platform brings its own account and a rulebook of its own. Starting with one lets you study the monthly sheet before a second campaign opens.
Passed around the officeThe ad spend is folded into the agency fee.
What hangs on the postOur fee pays for the work. The platform charges clicks to your card, and that charge is its own bill.
Passed around the officeA campaign can run itself once it is live.
What hangs on the postSearch terms arrive that no one planned for. We review them and adjust the blocked list, and you approve changes to the wording.
Ad plans: one platform, two platforms or all three
Every ad plan carries these
- Each ad account is created with you and belongs to you alone
- Ad wording, target searches and call tracking are all finished before a campaign launches
- Searches with no link to your business are shut out starting on launch day
- The platforms bill the click charges to your card, never through us
- A summary of clicks, calls, forms and ad spend arrives each month
One ad platform
$895/month
Choose Google Ads, Bing Ads (Microsoft Advertising) or Meta Ads (Facebook and Instagram) as your lone platform, and that one is what we manage.
Two ad platforms
$1,595/month
Any two of Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram), run alongside each other.
Three ad platforms
$2,295/month
Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram), all three managed as one set.
Every figure on this page leaves out ad spend. Billing for it runs from each platform to the payment card on your ad account.
Questions about managed ad campaigns
Can the ads speak to a particular kind of buyer or renter?
No. Ads describe you, your towns and your property types. Audience options for housing ads are limited by the platforms, so you read those rules before a campaign opens.
Do I own the ad accounts?
Yes. Each one is created under your login with your card attached, so access and history sit with you.
What does the monthly fee leave out?
The ad spend. The platform sends click charges to your card, while our fee covers drafting, launching and reporting on the campaigns.
Can I pause a campaign midstream?
Yes. A contract does not hold you, so you can ask us to pause or end a campaign, and the platform stops charging for clicks that were not run.
Do ads replace the pages on my website?
No. Ads open on pages, so the pages still matter. The pricing page shows the search plans that write them.
Which platform goes on the post first?
Describe the towns you work in a message, or set a slot so Ross Cohen, our CEO, can ring at that hour.
Which towns and property types should get a page first?
List the towns you serve, the kinds of property you take on and whether you work the sale side, the rental side or both. Leave out every client name, every street address and every detail of a transaction.
Ready to set the post in the lawn?
Book a thirty-minute window and our CEO will ring to discuss the pages, map listing work and ads that would carry your name into search.
The sign in the picture is drawn for show and says nothing about results.