Meta Ads (Facebook and Instagram) management for real estate agents and teams
Our real estate Meta Ads (Facebook and Instagram) management puts your name and your service in front of people as they scroll, and sends them to the town or property type page that matches the ad. Calls and forms from each campaign are counted.
Wording and pictures wait for your approval first, and the account itself is opened with your own login.
A rider that finds people
No phrase was typed, so the ad has to introduce you
A search ad responds to words a person typed. An ad on these two social platforms appears among posts a person is already scrolling through, so it works more like a sign at a crossroads than an answer. Meta Ads (Facebook and Instagram) are a good place to put your name and service area in front of people, and they ask for a different kind of writing from a search ad.
We write each campaign as one rider: one town or one property type, one short piece of wording, one landing page. You can see all three before anything runs.
Housing ads on Meta sit under their own policy, which limits how an audience may be chosen. Those limits belong to the platform, and you read the current rules. We build within them and do not suggest ways around them. The ads speak about you and your service, never about who ought to live in a place.
Search ads on Google Ads or Bing Ads (Microsoft Advertising) answer a typed phrase, so the two kinds of ad suit different jobs inside one marketing plan. Calls and forms from either are counted as set out under lead generation.
Four pieces of a social campaign
- Ad wording
A short introduction to your office
Two or three lines naming you, the town and the property type, with a plain invitation to visit the page. Nothing about a price, a speed or a result.
- Pictures
Images you supply or approve
Your logo, an office photo or a plain graphic. We post nothing you have not seen, and no picture shows a client or a transaction.
- Platform rules
Housing-ad limits, read by you
The platform restricts how housing ads can be aimed. We set up the campaign inside those limits and you review the policy as it stands.
- Landing pages
A page matched to the ad
Each campaign leads to the town or property type page it names, so the visit continues the same subject. Calls and forms are tallied for that campaign alone.
One campaign, one subject, one page
| Campaign about | Landing spot | Left out of the wording |
|---|---|---|
| Detached houses in one town | That town's page for detached houses | Prices, values and who lives nearby |
| Condos and townhomes | The page for that property type | Photos of clients or of particular units |
| Land | The land page for the town | Promises about timing or demand |
| Rentals | The rentals page | Descriptions of who occupies a rental |
| Commercial space | The commercial space page | Any hint at which businesses belong where |
From first draft to a campaign on screen
Choose the subject and the monthly amount
Pick a town or a property type to begin with, and set the monthly ad spend the platform may charge. You can change it at will.
Write the wording and pick the pictures
We write the text and propose images from what you supply. You edit, approve or strike each one. License and Equal Housing wording that a platform requires comes from you and your brokerage.
Set up inside the platform's rules
We build the campaign using the audience options the platform allows for housing ads, point it at its landing page and switch tracking on for calls and forms.
Read the sheet and trim
A monthly sheet shows clicks, calls, forms and ad spend per campaign. We revise wording, or pause a campaign, whenever you ask or the sheet suggests it is not earning its place.
Habits we keep on every social account
- You hold the ad account login, and your card pays the platform.
- You read the platform's current housing-ad rules; we build inside them.
- Ads name you, the town and the property type, and never who should or should not live there.
- No client names, street addresses, offers or transaction details appear in an ad or its tracking.
- You approve every picture and every line before a campaign switches on.
- You may pause or end any campaign whenever you like.
This page promises no count of calls, forms or views.
Social ad myths an agent may hold
Passed around the officeSocial ads are just search ads in another place.
What hangs on the postNo viewer on the platform typed a phrase for it, so the ad introduces you instead of answering a question. That changes how we write it.
Passed around the officeChoosing a tighter audience is the main lever for housing ads.
What hangs on the postFor housing ads, the platform limits audience choices as a matter of policy. The limits are rules to build inside, and the wording and landing page carry the weight.
Passed around the officeBoosting a post and running a managed campaign are one and the same.
What hangs on the postA boosted post skips the page plan, the tracking and your wording approval. A managed campaign has all three, set up before anything runs.
Choosing how many ad platforms to manage
Every ad plan carries these
- Each ad account is created with you and belongs to you alone
- Ad wording, target searches and call tracking are all finished before a campaign launches
- Searches with no link to your business are shut out starting on launch day
- The platforms bill the click charges to your card, never through us
- A summary of clicks, calls, forms and ad spend arrives each month
One ad platform
$895/month
Choose Google Ads, Bing Ads (Microsoft Advertising) or Meta Ads (Facebook and Instagram) as your lone platform, and that one is what we manage.
Two ad platforms
$1,595/month
Any two of Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram), run alongside each other.
Three ad platforms
$2,295/month
Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram), all three managed as one set.
Every figure on this page leaves out ad spend. Billing for it runs from each platform to the payment card on your ad account.
Questions about Meta Ads (Facebook and Instagram) for agents
Who sets the audience for an agent's housing ads?
May an ad use a photo of a property or a client?
How do social ads get counted when someone calls or fills in the form?
Can these ads be added after Google Ads is running?
Does the platform bill me or you?
Choose the first subject for your sign
Say which town or property type should come first. Should you reserve a call, the CEO rings at the moment you chose.
Which towns and property types should get a page first?
List the towns you serve, the kinds of property you take on and whether you work the sale side, the rental side or both. Leave out every client name, every street address and every detail of a transaction.
Ready to set the post in the lawn?
Book a thirty-minute window and our CEO will ring to discuss the pages, map listing work and ads that would carry your name into search.
The sign in the picture is drawn for show and says nothing about results.