Lead generation for real estate agents
Lead generation for real estate agents is, at our desk, landing pages and ad campaigns plus a tally that traces each call and form message to the page or campaign behind it. The word lead covers one phone call or one typed message, and stops there.
It does not stand for a client or a sale. We make the calls and messages visible and count them; what you do with each one is your own business.
Two roads lead to the same post
A call or message starts from one of two places. Somebody reaches one of your pages through search, or somebody meets one of your ads. Either way, the sign has worked once your phone buzzes or a form lands in your inbox.
Our effort goes into the tally. Each landing page and each campaign wears its own counter, so a call can be pinned to the town page or the ad on the screen at that moment. The sheet then shows which signs draw calls and which hang quiet, and the quiet ones get their wording redone.
The pages are made under real estate SEO. The ads run through paid ads management, placed on a platform or on a few. This lead generation work promises no count of calls a page will draw, or about who will be on the other end.
Where calls and forms come from
- Town pages
One page per town you work
The page states which town, and which property types you take on there. It carries its own phone line counter and a form that lands in your inbox.
- Map listing
Calls placed from your profile
Your Google Business Profile shows a phone line and a web address. A separate counter keeps its calls apart from those the pages bring in.
- Search ads
Campaigns on Google Ads and Bing Ads (Microsoft Advertising)
Ads pointed at your own towns and property types, fenced off from job-seeker and course searches, each routed to the page that matches.
- Social ads
Facebook and Instagram campaigns, built as Meta Ads (Facebook and Instagram)
Ads written about your service and your office, run within the housing-ad audience rules of the platform, which you read and we build inside.
Reading the monthly sheet
| Row on the sheet | What the row shows | What the row cannot show |
|---|---|---|
| Calls per landing page | Which town or property type page was open before a call | Whether the caller ever becomes a client |
| Form messages per page | Which page led to a typed message | Whether the message suits your office |
| Calls from the map listing | How often the profile prompts a phone call | Anything about the caller's situation |
| Clicks per ad campaign | Visits each campaign sent to your pages | Whether any visitor was thinking of selling or renting |
| Ad spend per platform | What each platform charged your card | What a later month will cost |
How the counters get fitted
Pages and campaigns get chosen
Together we pick the town pages, property type pages and campaigns to be counted, so each gets a row to itself in the sheet.
Each sign gets a counter
Every page and campaign receives its own method for tallying, and we test the method before anything goes up.
You read the wording first
Wording for pages and ads reaches you as drafts. Neither speaks about who ought to live somewhere, and neither goes up without your approval.
The sheet shows up monthly
A sheet of calls, forms, clicks and ad spend lists each page and campaign. Answering each call and message remains with you and your team.
Left out of the tally
- Names, addresses, offers or transaction particulars of any client
- Call recordings or caller notes kept or forwarded by us
- A form asking for anything past the four standard fields
- Targets for a set number of calls, messages or clients
- Ads that describe or aim at people by who they are
- Purchased contact lists or bought leads
- Phoning anyone on your behalf
Housing-ad audience limits are set by the platforms. You read their rules and we build inside them.
Three beliefs about getting calls
Passed around the officeA lead is just a new client who has not signed yet.
What hangs on the postIt is one phone call or one typed message, and some will not suit your office at all. Turning one into work happens at your desk, not in our sheet.
Passed around the officeThe more tracking numbers, the clearer the picture.
What hangs on the postA number is useful only when it belongs to one page or one campaign. We hand them out deliberately so each call points to the sign that was showing.
Passed around the officeLively ad numbers mean a ringing phone.
What hangs on the postClicks and calls are separate rows. A campaign with many clicks and few calls gets its wording rewritten before it is allowed a larger budget.
Questions agents ask about lead generation
Can you name a figure for calls my pages will bring?
Do you ring the people who contact me?
Which searches are the ads built to answer?
local real estate agent, with job-seeker, course and salary searches blocked.
Do you purchase lists of people who might want an agent?
What does lead generation cost an agent here?
Wondering which sign would pull the calls?
Write out your towns and property types in the contact form, or reserve a weekday half hour and Ross Cohen phones when it comes.
Which towns and property types should get a page first?
List the towns you serve, the kinds of property you take on and whether you work the sale side, the rental side or both. Leave out every client name, every street address and every detail of a transaction.
Ready to set the post in the lawn?
Book a thirty-minute window and our CEO will ring to discuss the pages, map listing work and ads that would carry your name into search.
The sign in the picture is drawn for show and says nothing about results.