Content marketing for real estate agents
Here, content marketing for real estate agents means a monthly batch of written pages called Strategic Content Assets. Each answers one question a buyer-side or seller-side visitor might type, names a town and a property type, and sits in your queue until you have marked it up.
Drafting is ours and approving is yours. The pages offer no pricing talk, no remarks on conditions in an area and no legal or money guidance.
A rider has room for one line
Hang a small rider from the bottom of a sign and it can carry a short phrase, no more. A Strategic Content Asset behaves like that rider. It dangles from one of your town or property type pages and adds a specific answer to the message already on the board.
This is why a general blog post is not what you get. Loose talk about home ownership puts your name on a page that says little about where you work. We prefer a short piece pinned to a named town and a named property type, in the plain tone of an office describing its own service.
The pieces are stitched to the landing pages built under real estate SEO and to the map listing edits covered by local SEO. Search engines and readers both get more than a street address and a phone line.
Four forms a monthly piece may arrive in
- Town piece
A write-up pinned to one service area
How your office serves a named town, which property types you handle there and how a visitor reaches you. Nothing is said about residents, streets or what the place is like.
- Property type
A write-up for one kind of property
Separate pieces for detached houses, condos, townhomes, land, rentals and commercial space, so a searcher arrives at words matching what they typed.
- Buyer side
A look at your buyer-side process
How the office takes a first call from someone wanting a buyer agent, what it asks first and how follow-up works. Process only, with no figures.
- Seller side
A look at your seller-side process
How the office handles an opening conversation about putting a property on the market, described through your own working method and nothing else.
Which page each kind of piece hangs from
| Piece we draft | Reader it faces | Board it hangs from |
|---|---|---|
| Service area write-up | Someone searching for an agent near their town | The town page for the area written about |
| Property type write-up | Someone hunting for houses, condos or land | The matching property type page |
| Buyer-side process piece | A person comparing buyer-side offices | A buyer-side page on your site |
| Seller-side process piece | A person weighing seller-side offices | A seller-side page on your site |
| Rental-side piece | A person looking for a rental-side office | A rental page set apart from the sale pages |
From topic to posted piece
Topic chosen from your own territory
Starting from the towns and property types you name, we pick a question a visitor could plausibly type and note which of your pages should hold the answer.
Draft written in the office's voice
Plain sentences about your work. No figures, no listings, no clients, and no statement you have yet to approve.
Your pencil goes through it
Rewrite a line, strike a paragraph or send the entire draft back. Without your yes, it stays in the queue and goes no further.
Posted and written into the log
An approved piece goes to its page, and the month-end list shows which rider hangs from which sign.
What no Strategic Content Asset contains
- Prices, price ranges or anything resembling a forecast
- Listing counts, new-listing wording or records of completed sales
- Remarks on who lives in an area or what a place is like
- Names, addresses, offers or transaction details of any client
- Legal, tax or money guidance of any kind
- Remarks about your license beyond wording you hand us
- Quotes or praise from named people
- A statement that has not cleared your own read-through
Three beliefs about content for agents
Passed around the officeA blog post each week amounts to a content plan.
What hangs on the postA calendar is only a calendar. A piece earns its spot by being tied to a named town or property type and hung from a page that fits it.
Passed around the officeStrong content means commenting on the area.
What hangs on the postCommentary invites claims that no one has checked. We write about your service, your towns served and your process, all of which you can document and approve.
Passed around the officeMore words on a page add up to more visibility.
What hangs on the postPadding blurs the message. One town named once and one question answered cleanly reads better for the visitor and for the crawler alike.
Plan sizes that include monthly content marketing
Posted with every search plan below
- A look over your website, your Google Business Profile and what appears when your name is typed into a search bar
- Duplicate listings of your business found and reported
- Asking clients for reviews becomes a routine, and no reply is posted until you have signed off
- A one-page fact sheet that lets AI assistants repeat your business details correctly
Silver
$1,495/month
For an agent whose website already works: the search and map work, with no new site.
- 25 landing pages, written one town or property type at a time
- Strategic Content Assets, four of them every month, drafted for you to approve
Gold
$2,495/month
Double the page count of Silver, with a website that we keep tended.
- 50 landing pages shared across your towns and property types
- Strategic Content Assets, eight of them every month, drafted for you to approve
- A real estate website that we build for you, put online and edit when askedStruck from the price
Platinum
$3,495/month
The top size: the highest page count, the heaviest writing load and outreach to other sites.
- 100 landing pages sorted across every town and property type you work
- Strategic Content Assets, twelve of them every month, drafted for you to approve
- A real estate website that we build for you, put online and edit when askedStruck from the price
- Outreach to local websites that could link to you, each message approved by you first
- A running list of every page published and every listing edit made
Every figure on this page leaves out ad spend. Billing for it runs from each platform to the payment card on your ad account.
Questions about content marketing from agents
Will you write about what homes fetch in my town?
Can I rework a draft before it reaches my site?
Can a piece refer to my license or brokerage?
Where does this meet the AI assistants?
How many pieces land in a given month?
Name the towns, name the property types
Type your service area into the contact form and topic sketches follow, or pick one of the weekday times offered and the CEO calls then.
Which towns and property types should get a page first?
List the towns you serve, the kinds of property you take on and whether you work the sale side, the rental side or both. Leave out every client name, every street address and every detail of a transaction.
Ready to set the post in the lawn?
Book a thirty-minute window and our CEO will ring to discuss the pages, map listing work and ads that would carry your name into search.
The sign in the picture is drawn for show and says nothing about results.