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Google Ads management for real estate agents and teams

Our real estate Google Ads management puts search campaigns in front of people typing for an agent in your towns, aimed at the property types you actually work. Every ad points at a page you own, and each call or form that comes from it is logged.

Each ad's wording waits for your approval, and the account that runs them sits under your own login.

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The rider on the post

An ad is a rider you can take down

A search ad on Google is a small rider that appears when a person enters one of your chosen phrases, such as buyer agent near me. It faces the road only while the campaign is switched on. Take it down and nothing stays hung.

That makes Google Ads a different job from the pages and map listing built by search optimization. Those stay posted. An ad runs while you fund it, with every click billed by Google to your card, apart from what we charge to manage it.

We keep each campaign narrow: one town or one property type, one ad group, one page. Ads on further platforms join later, one platform per step, through paid ads management.

Google Ads can lead the plan or arrive after another platform, with Bing Ads (Microsoft Advertising) or Meta Ads (Facebook and Instagram) joining later. The calls and forms behind each campaign are counted the way lead generation describes.

Four parts of a campaign we set up

  • Search ads

    Ads written for one town

    Wording built around one town and one property type that speaks of you and your service, and says nothing about who should or should not live there.

  • Call details

    Your office phone on the ad

    The ad can carry the office number you give us, so a person can ring straight from the results page. Each call is counted against its campaign.

  • Blocked searches

    A list of phrases to keep out

    We add phrases so the ads stay away from people looking for work as an agent, studying for a license, comparing pay or shopping on other sites.

  • Landing pages

    One destination per campaign

    Every campaign opens a landing page matched to its town or property type, so a visitor reaches the page that the ad described.

Which campaign feeds which page

A sketch of how an agent account could be laid out. Yours follows your towns and property types.
Campaign aimed atPage it opensSearches kept out
Detached houses in one townThat town's page for detached housesSearches about joining an office or becoming an agent
Condos and townhomesThe page for that property typeSearches for license courses and exam preparation
LandThe land page for the townSearches about agent pay and salaries
RentalsThe rentals pageSearches that name other companies' sites
Commercial spaceThe commercial space pageSearches for blank forms and template paperwork

How a campaign gets from plan to live

One campaign goes up, gets read and adjusted; the next follows only after that.

  1. Pick the towns, property types and budget

    Name the towns you work and the property types you handle, then set the monthly amount you want Google to charge. You can raise, lower or pause that amount at will.

  2. Write the ads for your okay

    Each ad is drafted as plain text for you to read, edit and approve. Licensing wording and Equal Housing wording are not ours to write; you and your brokerage supply them if an ad needs them.

  3. Start one campaign

    The first campaign runs against one town or one property type, pointed at its landing page, with the blocked phrases in place.

  4. Read the log and adjust

    Calls and forms get tallied under the campaign that produced them. We review which phrases brought visits, add more to the blocked list and bring you a monthly sheet of clicks, calls, forms and ad spend.

Ground rules for every agent account

These hold on every Google Ads account we manage.
  • The ad account is created with your login, and your card pays Google.
  • Google publishes advertising policies, including ones for housing-related ads. You read them, and we build inside them.
  • Ads speak about you and your service, never about the kind of person who should or should not live somewhere.
  • No ad claims a price, a sale speed, a ranking or a result.
  • Client names, addresses, offers and transaction details stay out of ads and tracking.
  • Phrases for jobs, license courses, pay and other sites go on the blocked list before launch.
  • You may pause or end a campaign whenever you like.

Your license number, brokerage name and any wording a platform or board demands come from you.

Google Ads myths worth dropping

Passed around the officeA long keyword list reaches more of the right people.

What hangs on the postA long list also pulls in job-seekers, course takers and people browsing other sites. We tie each list to a town or a property type and keep a blocked list beside it.

Passed around the officeAds make the pages on your site unnecessary.

What hangs on the postAn ad opens a page, so a weak page wastes the visit. The ads need the town and property pages that search work and website design put in place.

Passed around the officeThe agency owns the account that runs the ads.

What hangs on the postThe account is yours. It sits under your login, and you can open it and read any setting at any time.

Ad management plans by platform count

Google Ads may be your first platform, or a second or third beside Bing Ads (Microsoft Advertising) or Meta Ads (Facebook and Instagram). Ad spend stays apart from our fee and your card pays the platform for it.

Every ad plan carries these

  • Each ad account is created with you and belongs to you alone
  • Ad wording, target searches and call tracking are all finished before a campaign launches
  • Searches with no link to your business are shut out starting on launch day
  • The platforms bill the click charges to your card, never through us
  • A summary of clicks, calls, forms and ad spend arrives each month

  • One ad platform

    $895/month

    Choose Google Ads, Bing Ads (Microsoft Advertising) or Meta Ads (Facebook and Instagram) as your lone platform, and that one is what we manage.

  • Two ad platforms

    $1,595/month

    Any two of Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram), run alongside each other.

  • Three ad platforms

    $2,295/month

    Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram), all three managed as one set.

Every figure on this page leaves out ad spend. Billing for it runs from each platform to the payment card on your ad account.

Questions agents ask about Google Ads

Who is billed for clicks on an agent's Google Ads campaign?
Your card, by Google, for every click. What you pay us for running the campaigns stays a separate matter from what Google charges for clicks.
Can an ad describe the kind of buyer I want in a town?
No. Ads speak about you, the town and the property type. Google's housing-ad policies are there for you to study, and we build within them.
May an ad mention a particular property?
No. Ads promote your service and your pages, not individual properties, and they carry no client details.
Which searches do you keep an agent's ads away from?
Phrases about becoming an agent, license courses, agent pay, blank forms and other companies' sites. New ones join the list as the monthly sheet reveals them.
How do I see what my ads did?
A monthly sheet lists clicks, calls, forms and ad spend for each campaign, and you may open the account yourself whenever you wish.

Say where you want the first rider hung

Name the town and the property type in the message box, then pick a slot if you would rather hear from Ross Cohen by phone.

Which towns and property types should get a page first?

List the towns you serve, the kinds of property you take on and whether you work the sale side, the rental side or both. Leave out every client name, every street address and every detail of a transaction.

Tell us about your business and where you work

Name the towns and property types you want pages for, and say whether you sell, rent or do both. Three or four lines are enough; our team opens every message.

Select a weekday and a thirty-minute slot; our CEO, Ross Cohen, rings the number you typed above when it comes round.

Pick a slot for the call

The slot you choose will be written here.

Slots run in half hours on weekdays, and they appear in the time zone you choose above.

Ready to set the post in the lawn?

Book a thirty-minute window and our CEO will ring to discuss the pages, map listing work and ads that would carry your name into search.

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The sign in the picture is drawn for show and says nothing about results.