Bing Ads management for real estate agents
Bing Ads management covers the drafting, launching and tracking of search campaigns for agents on Bing Ads (Microsoft Advertising). Our writers prepare the ads and the keyword list, every click opens one of your own pages, and a monthly sheet comes to you. You approve the wording, and the ad spend is drawn by the platform from your account.
A second sign, on its own post
Bing is a separate search engine with a separate ad account, so its campaign is a rider of its own and not a copy of anything else. We build it from scratch: a keyword list, ads that name one town or one property type, and a landing page waiting at the end of each click. Your Bing budget is set apart from any other platform, which keeps the monthly sheet easy to read.
Some agents add this campaign beside a first one on Google, and others begin with it. Either order works, because each platform hangs on a chain of its own. How three platforms combine is laid out in our write-up on managing paid ads, and the neighboring campaign is covered in the sibling Google Ads write-up.
Ad platforms set rules and audience limits for housing ads, and Microsoft publishes policies of its own. You read them, since the account is yours, and we build inside them. Ad wording talks about you and your service and carries any license or Equal Housing wording that you and your brokerage supply. We write nothing of our own about those items.
Parts of a Bing campaign
- Keywords
A list tied to your towns
Keywords come from your towns and property types, and searches with no link to hiring an agent are blocked.
- Ad wording
Text you approve first
Headlines and descriptions are drafted by our writers and sent across your desk. Nothing runs before you have read it.
- Landing page
A destination for every ad
A destination page sits behind every ad, written about one town or property type, so ad and page agree. See our search page work.
- Tracking
Phone rings and forms tallied
Counts of calls and forms are kept for each campaign, and client names, addresses and offers stay out of the tracking.
How a Bing campaign pairs with your pages
| Search aimed at | Destination page | What you approve |
|---|---|---|
real estate agent near mein one town | The town page for that town | The headline, the description and the page wording |
buyer agent near mefor detached houses | The buyer-side page for detached houses | The line that names the property type |
real estate agent for rentin a service area | The rental page for the area | The rental-side wording and the contact route |
commercial real estate agentin your towns | The commercial page | The categories named and anything you can document |
| Your own name typed into Bing | Your home page and contact page | The spelling of your name as shown |
Between a first talk and a running campaign
Create the account with you
We set it up under your login with your card attached, so the access and history are yours.
Write the ads and the blocked list
Our writers send ad text and the searches to keep away. Change anything you like, then approve.
Launch, then read the sheet
Once the campaign is live, a monthly sheet of clicks, calls, forms and ad spend arrives, and we propose edits for your approval.
Questions about a Bing campaign
Does Bing need pages of its own?
The same town and property pages that serve any other campaign work here too, so one set of pages can back several platforms.
Who sets the Bing budget?
You do. Set the amount, change it as you see fit, and the payment method you attached is what Microsoft charges.
Is Bing priced apart from Google Ads?
Our ad plans count platforms. One platform is the first size, two the next and three the last, and the pricing page shows each.
Can the ads be shown to a chosen kind of person?
Ads name you, your towns and your property types. Audience limits on housing ads belong to the platforms, so the rules get read by you before launch.
How does a Bing campaign get started?
Tell us your towns and property types, and a reply will say whether Bing suits a first sign.
Put a Bing rider under your sign
Choose a time in the form and our CEO rings then, or leave a few words about where you work.
Which towns and property types should get a page first?
List the towns you serve, the kinds of property you take on and whether you work the sale side, the rental side or both. Leave out every client name, every street address and every detail of a transaction.
Ready to set the post in the lawn?
Book a thirty-minute window and our CEO will ring to discuss the pages, map listing work and ads that would carry your name into search.
The sign in the picture is drawn for show and says nothing about results.