Real estate marketing for agents and teams
Real estate marketing is a bundle of separate jobs that must not contradict one another: website pages, a map listing, ads, reviews and the site that holds them. One team here runs the bundle, so each piece of it carries your name and towns the same way.
On a yard sign the post carries the panel and the riders swing below it. This page says which piece is the post, which pieces are riders, and which a solo agent hangs ahead of a team.
One post under all the signs
Mismatch is where agents lose ground: the site shows one office address, the map listing shows another, and an ad points toward a page about something else. A real estate marketing company earns its keep by lining those up.
The landing pages and search work come first in our plan, because the rest points back to them. Ads carry a visitor to a page, reviews strengthen the map listing, and the pages themselves live on the website.
Where each piece of the plan gets hung
| Piece of the marketing plan | What it says on the sign | First move: solo agent or team |
|---|---|---|
| Landing pages | One town or one property type apiece | Solo agent: home town and main property type. Team: a page set per office. |
| Map listing | Your categories, service areas and description | Both: set once, then edited as the service area shifts. |
| Paid ads | A search, a town and a page that matches | Solo agent: one platform. Team: more platforms once the first holds steady. |
| Agent website | A home for every page, plus a contact page | Both: a tidy site goes up before extra riders do. |
| Reviews | Public reviews requested with no names or transaction details | Both: the asking routine starts early. |
| Strategic Content Assets | Written answers drafted for your approval | Team: a share for each agent. Solo agent: the questions that reach your inbox. |
Six jobs inside the one plan
- Pages
Search landing pages
A page apiece for towns and property types, where every statement is read and approved by you.
- Map
Map listing edits through the Google Business Profile
Listing edits keep its service areas and categories in step with the pages.
- Ads
Paid ads on whichever platforms you add
Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram), added in whatever order you choose. Click charges reach your card by way of the platform itself.
- Website
An agent website that takes edits
A website that we build, then edit at your request, comes along in the Gold and Platinum sizes.
- Reviews
A routine for asking clients
The asking is set up, and no reply goes out unsigned by you. Reviews and replies hold no client details.
- Tally
Phone calls and form messages
Each month brings a count of what arrived, broken out by page and by platform.
Which rider swings first
A solo agent has a small post, so the town pages and the map listing go up first. A team covers several offices, so its pages are sorted office by office before anything joins them.
Ads follow the pages. Clicks cost the same whether they arrive at a thin page or a clear one, so the page is worth getting right first. Should you want ads first regardless, our paid ads management work can begin there, one platform at a time.
How the plan gets assembled
Take stock of the lawn
We note your website, map listing, ad accounts and reviews as they stand.
Choose the lead panel
Together we pick the towns and property types that go first, and a platform if you want one.
Hang the pieces one by one
Pages, listing edits and ads go up one after another, each cleared by you.
Read the monthly tally
A report names what went live and what came in, and the next riders are chosen from it.
Beliefs an agent may hold about marketing
Passed around the officeMarketing for an agent mostly means buying ads.
What hangs on the postAn ad is one rider. Pages, map listing and reviews form the post that carries it, and they come with the plan.
Passed around the officeA team can run one shared page set for every agent.
What hangs on the postOffices and agents cover different towns and property types, so the pages split along those lines.
Passed around the officeA marketing company should decide what your pages say.
What hangs on the postYou decide. Drafts reach you first, and approval is what lets one go live.
The wording that belongs to you
Your license, brokerage name and any Equal Housing wording a board or platform requires come from you and the brokerage, and we set them as handed over. We write nothing about property prices or market conditions, and client names, addresses and offers do not enter the pages, ads or reviews.
Housing ads carry audience limits set by the platforms. You read those rules, and we build within them. Figures sit on the pricing page.
Questions about one plan for the whole office
Is a marketing company within reach of a one-person real estate office?
Do website, ads and map listing share one real estate marketing plan?
Which piece should a newer agent office start with?
Does each agent on a team get a plan of their own?
Does the plan open with a bill before any work is done?
Tell us who is on the team
Write who is on the team and where each person works, then leave a number. Whichever half hour you select from the slot picker is when the CEO rings.
Which towns and property types should get a page first?
List the towns you serve, the kinds of property you take on and whether you work the sale side, the rental side or both. Leave out every client name, every street address and every detail of a transaction.
Ready to set the post in the lawn?
Book a thirty-minute window and our CEO will ring to discuss the pages, map listing work and ads that would carry your name into search.
The sign in the picture is drawn for show and says nothing about results.